Acknowledged as an important travel industry resource by the Destination Marketing Association International, Destination Marketing Insights is the new groundbreaking leading tourism book written by marketing expert and consultant Marshall Murdaugh. It features proven processes and procedures for increasing destination business performance for both CEOs (of convention and visitor bureaus and state and local tourism offices) and the numerous industry stakeholders they serve. Thirty-two chapter sections cover best business practices, case studies, and the author’s special insights, for performance marketing, strategic planning, sales and service, management and operations, and flash point opportunities for destination success.
April Michelle Davis worked with the author by performing developmental editing and later proofreading this manuscript. She also helped the author communicate with the publisher during the design and layout process. April Michelle possesses many skills in the publishing industry, which lends to quick and efficient results for both the author and the publisher.